Church’s Chicken film touts company’s Compton history
A new video tells the story of Compton
Award-winning Church’s fried chicken might win an Oscar if there was a category
COMPTON (MNS) – How does a restaurant become a community icon? In the City of Compton, California, it’s all about civic pride. Currently back in the spotlight due to the critically acclaimed Straight Outta Compton film – which has been nominated for an Academy Award for Best Screenplay, and has taken home numerous other top-picture awards this year – today’s Compton is in the midst of an urban renaissance.
“We at Church’s Chicken have been in this community for 20 years and we believe the story here continues to unfold so we commissioned our own videographer to film a documentary that is now available on YouTube to help tell the story of the people who live here day in and day out,” said Mark Snyder, executive vice president and Global Chief Marketing officer.
“I’ve been here since 1975,” says long-time resident Denise Davidson. “So I’ve seen it grow from a little bit of something to a whole lot of something… Good things come out of Compton.”
Another resident, Rodney Lister explains Compton’s enduring appeal, “It’s often referred to as a ‘hub’ city. It’s not far from the ports. It’s not far from the beaches. It’s not far from Los Angeles. It’s right in the middle.”
As Americans continue to make the move out of closed-off suburbs and back to established city neighborhoods,
Lister’s words strike right at the heart of why Compton means so much to those who grew up there, live there and are returning there for new opportunities.
Compton has changed a lot since we first set up shop on Rosecrans Avenue in 1996. What hasn’t changed is our understanding that it’s the people of this city that make it special. Indeed, the location on the busy major roadway has endured many shifts as one of the Los Angeles’s most transitional inner-city areas, but for many, Compton has simply been “home” and Church’s has been a valued neighbor.
“Church’s is an icon in this community. It’s stood the test of time. When other chains left or wouldn’t come to Compton, they were here. And so now, they’re just a part of home,” says civic leader, Satra Zurita, president of the Compton Unified School District Board of Trustees.
Tania Olarte, who first began working at Church’s in high school and has steadily risen through the ranks to build a solid career, agrees. Today, Olarte oversees and manages 11 stores.
“People aren’t just customers here. They’ve invited Church’s into their homes, made us part of their futures, seen us as partners in continuing to shape this unique, amazing neighborhood. We’re so very honored to be an element of such a rich community mosaic.”
Veteran Councilmember Janna Zurita said, “Compton is about great people, great neighbors… Compton is about progress.”
“We are proud to be a part of this community and urge other brands to invest here too,” said Snyder.