Steak ‘n Shake adding to Compton dining choices
Brown: “It’s going to be great
Steakburgers, thick shakes will heighten Compton dining experience; 24-hour ‘Steak ‘n Shake’ will offer a multitude of designer burger, shakes, and more that should make for gastronomical delight for the whole family
COMPTON — If business here goes according to form, this 100,000-plus municipality surrounded by freeways will have a new family restaurant around the Easter holiday.
The new restaurant, Steak ‘n Shake, will occupy space in the Gateway Town Center, 200 Towne Center Dr., at the southernmost end of the shopping complex. Steak ‘n Shake will join a growing fraternity of eateries in the center including TGI Fridays, Chipotle Mexican Grill, El Pollo Loco, Pizza Studio, Panda Express, Ono Hawaiian BBQ, McDonalds, Subway, Del Taco, Wingstop, Menchies Frozen Yogurt, Jamba Juice, and Star Bucks.
Famous for its steakburgers, Steak ‘n Shake was founded in February 1934 in Normal, Illinois. Gus Belt, Steak ‘n Shake’s founder, pioneered the concept of premium burgers and milk shakes.
For more than 80 years, the company’s name has been symbolic of its heritage. The word “steak” stood for steakburger. The term “shake” stood for hand-dipped milkshakes. Belt was determined to serve his customers the finest burgers and shakes in the business.
To prove his point that his burgers were exceptionally prime, as the story goes, he would wheel in a barrel of steaks (including round, sirloin, and T-bones) and grind the meat into burgers right in front of the guests. Hence arose the origin of the company’s famous slogan, “In Sight It Must Be Right.”
Steak ‘n Shake brass expressed exhilaration about locating their brand in Compton, so much so, the company invited a stakeholder’s tour and lunch on Oct. 8 of one of its facilities in Victorville, Calif., led by Mayor Aja Brown, who initially broke the news about the diner at the 2015 State of the City address in August.
Said Mark Bastorous, Compton Steak ‘n Shake, LLC’s managing member, “We are extremely excited to bring Steak ‘n Shake to the dynamic city of Compton. The enthusiasm that we’ve seen since we introduced the concept of Steak ‘n Shake to city leaders and stakeholders has been unparalleled. We look forward to becoming an integral part of the Compton family.”
Mayor Brown reflected Bastorous’ enthusiasm. Speaking for stakeholders and city leaders on the tour, she said, “Today was a great day for community leaders in the City of Compton. Steak ‘n Shake sponsored a bus tour for us to actually go to a physical location opened in Victorville [to enable us] to preview the quality of food, hospitality and service coming to Compton in the first part of 2016.
“For me it was about respecting our community and the heightened level of respect they have for the community. I am honored that [Steak ‘n Shake] extended this gesture, and we had our community leaders come out,” Brown said.
“It’s going to be great for our community and also to have a sit-down option for [Compton], and to be 24-hours, not only for Compton but the surrounding area,” she added.
Brown says the projected grand opening of the new restaurant is January 2016 barring interference from the El Nino weather system, predicted to deluge the Southern California with rainfall during the end of 2015 and first quarter of 2016.