Race Matters: A National Discussion
Since we're having a national discussion on “race,” let's get it all out
70s-era Band-Aid commercial. Source: YouTube/PhakeNam
Okay, let’s talk about race and leave nothing untouched; please weigh in — Why are Band-Aids are made in the hue of White flesh?
This week, we start simple.
For those dismissing “White Privilege” as a type of non sequitur, even “Light” privilege (Black folk know what I mean), the truth is as simple as a Band-Aid. Take note:
Band-Aids are made in the hue of White flesh. Johnson & Johnson, inventor of the wound care item is insensitive or just doesn’t give a damn! How about the product being made in the various skin tones of Black people, or just a generic “root beer” colored Band-Aid. Some might dismiss this as ludicrous, but how ridiculous would White people (especially very fair Whites) look with dark brown, or black Band-Aids?
Since we’re having a national discussion on “race,” let’s get it all out. All ethnic groups are invited to weigh in. Please limit your comments to 100 words. We will select the best comments on a first-come basis. Brevity is a clear advantage. Send to firstname.lastname@example.org
The Band-Aid was invented in 1920 by Thomas Anderson and Johnson & Johnson employee Earle Dickson in Escondido, California for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957.
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced a machine that produced sterilized Band-Aids.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes asMickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces,Barbie, Dora the Explorer, Batman and Duck Dynasty.
In World War II, millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide.
Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.
Content from Wikipedia contributed to this post