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This cola is the Rio thing!

Pepsi Cola's ad-marketing execs missed this one: A commercial with a twist during the Rio Olympics: 'Pepsi Cola – it's the Rio thing!' Pepsi Cola's advertising/marketing executives missed this one: They should have created a television

Pepsi Cola’s ad-marketing execs missed this one: A commercial with a twist during the Rio Olympics: ‘Pepsi Cola – it’s the Rio thing!’

Pepsi Cola’s advertising/marketing executives missed this one: They should have created a television commercial to air during NBC’s two-week broadcast of the “Rio Olympic Games” in Rio de Janeiro, Brazil, based on Coca Cola’s famous jingle, “Coca-Cola – it’s the Real Thing!”

Pepsi’s could have scored a marketing coup with a similar jingle with a twist: Pepsi Cola, it’s the Rio thing!

Coca-Cola is the No. 1 cola company in the world with dominant market share, globally. They dominate the commercial advertising market in all the primetime venues – NFL Super Bowl, NBA Finals, Major League Baseball World Series, Rio Olympic Games … Pepsi can’t get a leg up.

I personally like Pepsi Cola better than Coke. I consider its taste, the “Real thing” So do a lot of others. But, before that becomes reality, Pepsi’s marketing brain trust have got to step it up!

They should have consulted me.

Jarrette Fellows, Jr. is Publisher and Editor of Compton Herald. He attended junior and senior high school in Compton, and is an alumnus of California State University, Los Angeles.

1 COMMENT
  • Tomas carlos August 7, 2016

    Why pay a gazillion $$$$$ for advertisement when they can get you and me to do it for free….
    Actions like this should have you thinking how serious are they about dethroning coke.
    Or is Pepsi satisfied with being a a satisfied 2nd and be very content with a silver knowing that the gold is too far from reach..

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