Lip gloss manufacturer produces all-natural product
Unlike a number of other lip glosses already on the market, Tremeker Artmore's is filled with vitamins and natural oils.
Lip gloss maker Tremeker Artmore of Beaumont, Texas has created a healthy, shiny, and all-natural brand
By DONALD LEE, Contributing Writer
It is often said, Be the change you hope to see. And as for business, If it’s not already out there, create a market for it.
Beaumont, Texas, businesswoman Tremeker Artmore is all too familiar with those concepts. On the one hand, she’s health-conscious and, therefore, is out to offer health tips to other women. On the other hand, she’s created a product, her own brand of lip gloss, that she’s certain consumers need.
“I’m creating my own lip gloss. The fact that I came out with this lip gloss is because it’s safe for your lips. Natural is the best way to go. You have a natural herb and you have something natural on your lips and not anything that’s poison,” says Artmore, 37.
She has created three different types of glosses: Intense Heat Sheer Gloss, Intense Heat Color Balm, and Intense Heat Clear Lip Gloss for Cold Sores. Artmore says unlike a great number of other lip glosses already on the market, hers is filled with vitamins and natural oils.
“Point blank,” she says, “the stuff people are wearing on their lips is poison. I did my research. They (other manufacturers) are using mineral oils. Mineral oils go into your gas tank. That’s one of the chemicals they used for gas tanks and for refineries. Some companies use blood from certain bugs to create a red color pigment, which is not healthy.”
The New York Times published an article on Jan. 5, 2009, written by Tara Parker-Pope, that had “Bugs in Your Food” as its headline.
The article read:
The Food and Drug Administration has finalized a rule that will require food companies to list cochineal extract and carmine on the label when they are used in food and cosmetics. But the new rule contains one glaring omission. It doesn’t require companies to tell you that the ingredients come from a bug.
Cochineal extract and carmine used to dye food, drinks, and cosmetics — various shades of red, orange, pink and purple, are extracted from the dried bodies of the female cochineal bug.
The FDA typically doesn’t require color additives to be named on food labels. For years, the bug extracts “have been hidden under the terms ‘artificial colors’ or ‘color added,’ ” according to the Center for Science in the Public Interest (CSPI). The group says the extracts are commonly used in reddish-colored foods and beverages, including fruit drinks, ice creams, yogurts, and candies.
However, the FDA required the ingredients be listed after University of Michigan allergist Dr. James L. Baldwin reported that some of his patients suffered severe allergic reactions to the bug extracts. After CSPI petitioned the FDA in 1998, the group also received several dozen adverse-reaction reports from consumers.
In a statement, the group criticized the ruling, noting that labels should make it clear that the extracts come from bugs.
Artmore prides herself on her ethics and safety-first approach to making all of her products.
Artmore’s Intense Heat Sheer Gloss, which includes the B vitamins (B12, B6, B1), keeps lips healthy and helps them maintain a natural gloss. It is also great for removing discoloration and aging spots on the lips. Other ingredients in the Sheer Gloss are Vitamin A and Vitamin E. In addition, there are pomegranate arils oils, jojoba oil, and almond oil.
The Intense Heat Color Balm has a natural, creamy color pigment with only natural oils.
Intense Heat Clear Lip Gloss for Cold Sores is to prevent the outbreak of a cold sore, or fever blister. For instance, it would be beneficial for anyone who may be prone to outbreaks to have this product with them at all times. When that person gets a tingle or itch, which is the first symptom of a cold sore, she (or he) can apply the cold sore gloss to prevent the outbreak. (The clear lip gloss for cold sores can also be used by men.) Its ingredients include lysine, magnesium, povidone, and almond oil with a lavender extract to ward off itching and burning sensations.
Artmore is founder and CEO of Intense Heat, a one-stop business which also publishes Intense Heat Magazine and sells a wide range of products, including Intense Heat lip gloss, shirts, and candles, just to name a few of its items. Last year, she spent a considerable amount of time doing intense research regarding the basics of making lip gloss. And the past nine months, she’s been making and selling her own lip gloss. In her research, Artmore discovered that many makers of lipstick use a product called talc, which actually draws moisture from lips.
“This mineral they’ve been using, that talc, studies show that it’s been causing ovarian cancer in women,” Artmore says. “And it’s bad that women don’t know what they’re using. It’s very bad. They’re just buying the product because it’s pretty (and) it looks good on their lips, not knowing that it’s getting into their bloodstream.”
Without naming names, Artmore points to one particular instance in which a company was using talc in its lip products and women were getting ovarian cancer from that.
“I’m focusing on people’s health. Mind you, I’m a medical lab tech, and so my first priority is people’s health,” Artmore says, noting that she sees where she can make a difference in this particular area. And her products are not just for African-Americans.
Christina Basha (pronounced ba-shay) of Beaumont, Texas, gives Artmore’s lip gloss two thumbs up. “I started using it before she launched it,” says Basha , who is White. “I think it’s good. It’s all-natural products, it makes your lips really soft, and there are no chemicals used in the products.
“A lot of lipsticks and lip glosses nowadays make products without natural, organic stuff , and a lot of people are going to the organic cosmetics to where it’s not harmful to you. It’s part of a healthier trend,” Basha says, adding, she will continue to use the product.
“Tremeker is always looking to help people. She strives on making natural stuff to where there are no chemicals involved,” Basha says. “I don’t think that there’s another product that can compare to what she has, with all the vitamins and natural ingredients in it.”
Nautashia Polidore, also of Beaumont, agrees with Basha’s assessment.
“I do love the product, the lip gloss lip balm because it’s very moisturizing compared to other products,” Polidore says. “It also has all natural ingredients.”
On June 8, Artmore will be in New York as a guest on celebrity product stylist Khaliah Clark’s radio show, “Who’s Styling Who.”
For more information about Intense Heat products, visit http://www.intenseheatmagazine.com. Tremeker Artmore can be contacted by calling (409) 223-8797 or by e-mailing her at email@example.com.
Donald Lee is a Dallas, Texas-based freelance journalist, and author. He may be contacted at (225) 773-2248 or by e-mail at firstname.lastname@example.org.